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Industrial Real Estate: The Pandemic-Proof Investment You're Overlooking

  • Writer: Irwin Boris
    Irwin Boris
  • Apr 15
  • 3 min read

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When Everything Else Collapsed, This Asset Class Actually Thrived

While office buildings emptied, retail spaces shuttered, and hospitality properties struggled to survive during COVID-19, one real estate sector didn't just remain stable—it flourished. Industrial real estate emerged as the undisputed champion of the pandemic economy, delivering consistent returns when investors needed certainty most.

I'm not just sharing industry statistics—I've witnessed this resilience firsthand across my industrial portfolio. During the height of the pandemic, 100% of my industrial tenants remained in place and paid their rent on time. This wasn't luck. It was the natural result of strategic positioning in an asset class that's structurally designed to withstand economic upheaval.

The E-Commerce Revolution Is Fueling Unprecedented Demand

The numbers tell a compelling story: e-commerce sales surged by a staggering 43% in 2020 as consumer behavior shifted dramatically online. This wasn't a temporary blip—it was the acceleration of a fundamental shift in how goods move through our economy.

This digital transformation created an insatiable appetite for:

  • Distribution centers strategically positioned near population centers

  • Last-mile delivery hubs that enable same-day shipping promises

  • Warehousing facilities that support the new omnichannel retail reality

For property owners, this translated into something remarkable: while other landlords were negotiating rent reductions or facing vacancies, industrial property owners found themselves with tenants who couldn't afford to leave.

Vacancy Rates That Make Other Sectors Envious

The stability of industrial real estate is reflected in its consistently low vacancy rates. While office spaces struggled with double-digit vacancies (15%+), industrial properties maintained an impressive 4.6% vacancy rate throughout 2021.

Why such stability? Industrial tenants aren't just renting space—they're establishing operational hubs that are deeply integrated into their supply chains. The cost and disruption of relocating these operations far outweigh typical rent considerations. When a manufacturer or logistics company finds the right space, they tend to stay put.

The Cash Flow Advantage Most Investors Miss

Here's where most investors go wrong: they obsess over theoretical Internal Rate of Return (IRR) projections while overlooking the metric that truly matters—immediate cash flow.

In industrial real estate, this oversight can be costly. While other property types might promise speculative appreciation, industrial properties deliver something far more valuable: reliable income from day one.

When evaluating any industrial property, I always ask: "What's the in-place cash flow?" This single question has guided me to investments that continued performing even when the broader economy faltered.

The Hidden Factors Creating a Perfect Investment Storm

The industrial real estate advantage isn't accidental. It's built on structural factors that create a uniquely favorable investment landscape:

  1. Tenant Diversity That Insulates Against Risk: From e-commerce fulfillment to essential manufacturing, industrial spaces serve businesses across virtually every sector of the economy.

  2. Strategic Locations With Natural Barriers to Entry: Prime industrial properties near transportation networks and population centers are increasingly scarce—and nearly impossible to replicate.

  3. Long-Term Tenant Stability: The capital-intensive nature of industrial operations means tenants are deeply invested in their spaces, resulting in longer lease terms and higher renewal rates.

  4. Limited New Supply: Zoning restrictions, land constraints, and development complexities create natural supply limitations that support property values.

  5. Operational Efficiency: Industrial properties typically require less intensive management than other commercial real estate assets, resulting in lower operating costs and higher net income.

Your Next Move in a Transforming Market

The pandemic didn't create the industrial real estate advantage—it merely accelerated trends that were already reshaping our economy. As e-commerce continues to grow, supply chains evolve, and businesses prioritize operational resilience, the demand for quality industrial space will only intensify.

For investors seeking shelter from economic uncertainty while positioning for long-term growth, industrial real estate offers a uniquely compelling opportunity. The key is focusing on properties with strong fundamentals: strategic locations, stable tenant profiles, and most importantly, consistent cash flow from day one.

In a world of investment uncertainty, industrial real estate stands apart as a rare combination of stability and growth potential—an asset class that doesn't just survive economic disruption but thrives because of it.

 
 
 

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